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BetaLED® Introduces Versatile Linear Luminaire for Multi-Purpose Use

FOR IMMEDIATE RELEASE

For Information:

Ruud Lighting Inc. / BetaLED Contact:

Christine Schultz
(262) 884-3368
Christine_Schultz@BetaLED.com

BetaLED® Introduces Versatile Linear Luminaire for Multi-Purpose Use
OL™ Series is unrivaled in performance and energy efficiency

Sturtevant, Wis., May 17, 2011— BetaLED, a division of Ruud Lighting, Inc., introduces the OL Series linear luminaires designed to provide high-performance interior and exterior illumination for a wide variety of architectural accent applications including façade, sign and wall wash lighting. The unique low-profile design and 360-degree adjustability allow for flexible use in any application environment. With the latest advancements in LED chip technology and patented NanoOptic® product technology, these multi-purpose linear luminaires provide high-quality illumination and impressive lumen maintenance over the life of an application - better than 85 percent predicted lumen maintenance at 50,000 hours at 25ºC.

“With our continued focus to develop high-performance LED products, OL Series luminaires offer new opportunities for energy efficient lighting, compared to traditional lighting solutions,” said Christopher Ruud, president of Ruud Lighting. “This new LED luminaire provides superior performance in energy savings, illumination quality, and reduced maintenance for multi-purpose applications.”

BetaLED will showcase OL Series luminaires at LIGHTFAIR® International, May 17-19, at the Pennsylvania Convention Center in Philadelphia – Booth # 2709.

OL Series luminaires feature BetaLED’s patented NanoOptic® product technology that delivers industry leading target efficacy and provides the most optimized illumination solutions for indoor and outdoor applications. Step- and continuous-dimming options and 360-degree adjustability in 5-degree increments help to create endless possibilities to achieve the style and intensity of light desired. OL Series luminaires contribute to significant savings in operating expenses through energy and maintenance reductions, compared to traditional lighting technology.

To learn more about the OL Series linear luminaires and BetaLED’s wide range of high- performance interior and exterior LED luminaires, visit www.BetaLED.com.

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About BetaLED

BetaLED, a division of U.S.-based, privately-held Ruud Lighting Inc., was established to dedicate resources to the emerging use of LED technology for general illumination. BetaLED provides the lighting industry with high-quality, specification-grade luminaires for interior and exterior applications. Sold around the world through Ruud Lighting subsidiaries, affiliates and partners, BetaLED luminaires deliver efficiency, performance, longevity, and style in an environmentally-friendly solution. Visit www.BetaLED.com for more information.

About Ruud Lighting Inc.

Since 1982, Ruud Lighting Incorporated has been an industry-leading designer, developer and manufacturer of lighting technologies for residential, commercial and industrial lighting applications around the world. Ruud Lighting is a U.S.-based, privately-held company with subsidiaries, affiliates and partners around the world. Company brands include: BetaLED®, Ruud Lighting®, Ruud Lighting Direct™, and Kramer Lighting®. The e-conolight® brand is managed by Ruud Lighting, Inc. and owned by the Fulton Group, LLC. Visit www.ruudlighting.com for more information.

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